West Hongqiao Show Way

Just as a cultural relic undergoes a process of transformation—from buried and settled fragments, to the discovery of its value, and then being endowed with new value and the mission of cultural inheritance after restoration and transformation—the site itself has also accumulated substance and energy during the city’s development. At this opportune moment, it is transforming, bursting with new opportunities and vitality. It connects with its surroundings to drive the integration of the Yangtze River Delta and connects with the world to become a foremost urban frontier.

Based on modern forms and craftsmanship, a design technique of material contrast is used, complemented by regional graphic elements extracted from Songze pottery. These elements are also refined using modern and fashionable expression techniques and applied to the signage carriers to enhance visual impact and a sense of form, highlighting a modern and fashionable feel.